Client
CLIF Bar
Focus
  • UX Design
  • Website Design
  • Digital Marketing
  • Animation & Video

Take the Challenge. Save CO2 emissions while you’re at it. Join the Ride!

Clif Bar 2milechallenge campaign to encourage people to drive less and ride more. Through a fully interactive website, riders can log miles, map rides, compete in challenges, share their efforts with friends and help great charities /nonprofit organizations along the way. JOIN THE RIDE!

Join the ride and save CO2 emissions

Are you ready to take the challenge?

Strategy

Campaign to promote biking more than driving cars in order to save on CO2 emissions

Campaign

Website tools, advertising, video, and events to promote the challenge

Challenge

Log your rides on the 2milchallenge.com website to compare with other riders.

"Interactivity is a great experience for visitors. This tool provided a fun experience while learning about health and nutrition."

— Ryan Bolin