Client
CLIF Bar
Focus
  • UX Design
  • Website Design

CLIF Bar gives us the low down on protein intake with Builders Protein Tool

An interactive mini-site within Clifbar.com to help people learn more about the benefits of protein. Users can input their workout information into the protein calculator to receive customized information and also tips on how to give their bodies proper nutrition.

A protein bar that works as hard as you do

How much protein do you need?

Strategy

Teach about protein through interactivity

Design

Strong and on CLIF Bar Builders brand

Protein Tool

Users interact with the protein tool to know amount of protein needed

"Interactivity is a great experience for visitors. This tool provided a fun experience while learning about health and nutrition."

— Ryan Bolin