Newgen Software
  • Brand Identity

Harmonious Brand Identity

Newgen Software needed a brand name and identity for their new project management software. I performed discovery sessions, research groups, collaborative brand identity exercises, and design. Our work produced the name, Corrus, which reflects the product mission of helping teams work in harmony.

Along with the brand name, we produced the tone, logo, color palette, typography, iconography, and trademark rules for the new Corrus brand.


A new brand name for a great project management product


Working in harmony, and towards completing goals


Scalable brand guidelines to use across their market

“We created our brand, Corrus, that can now represent our product in the marketplace.”

— Shubhi Nigam
Newgen Software, Corrus Marketing Director